How do we plan to reach the Indian consumer?dddd
We organized the pre launch meet at Sahara Star on 11th September.
Hundreds
of retailers and stockists gathered to get their first taste of Cloud
9. The event was a runaway success. The evening began with a series of
technical presentations and ended with luxury entertainment.By the end
of the evening, the venue was buzzing with enquiries and everyone was
eager to have their first sip of Cloud 9.Every one truly enjoyed the
event and went home with the feeling of a new high.
We plan to launch "Cloud 9" with a series of teasers followed by a substantially big print campaign.
Once the network is established, we will air full-fledged TV ads.
We will also use a great number of outdoor hoardings.
To
support this launch activity we have already designed excellent quality
danglers, posters, shop signages and lots of other media.
Considering
our focus on youth we have already started promoting our publicity
material in joints like CCD, Barista and Pubs,which is performing
extremely well.
Soon our activities in mega malls with radio as support media will take place.
We
have already tasted success with the free distribution of “Cloud 9” in
colleges where practically everybody eagerly asked for the drink again
and again. We were present at all major college festivals in the city
like Tsunami at N.M college and Malhar at St. Xaviers.
Plans are to launch the drink first in Mumbai and soon all other major metros will follow.
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